Kiwi Landing Pad has been running for almost a decade making the journey of building a global business from New Zealand easier. One of the ways we tackled this was by making use of technology, building a global and virtual community so that founders, entrepreneurs and talent can get access to what they need anywhere and anytime.

This is one of the reasons we started the Sales and Marketing Jams in an attempt to bring best practise in the areas of scaling sales, marketing and product management teams and methodology back to New Zealand.

Whats more, we launched our webinar program so that we could help our community keep learning throughout the year in topics that we know they need to grow different areas of their business.

What we noticed over the last three years we’ve been running these programs, our most engaged community members come from various regions across New Zealand outside of the major city centres. Its a privilege (to us) to bring people together online every week, providing access where traditionally there hasn’t been, and whats turned into an engaged community most Thursdays at 10am.

With the next round of Sales and Marketing Jams coming to Auckland, Wellington and Christchurch we thought we’d help with the proximity piece and get two lucky community members the chance to attend a jam for free, and thanks to our foundation jam sponsor Air New Zealand, for covering your airfares too.

Our program and KLP is expanding to the regions, something we are working on, which will be ready in 2019, in the meantime, we thought we’d bring you to us.

The Offer: 
We are delighted to be able to offer two FREE places at our upcoming Jams for those of you not located in the Wellington, Christchurch or Auckland area (75km radius) INCLUDING A FREE AIRFARE to the closest Jam location.

Go into the draw here by entering your details.

Every month at the Kiwi Landing Pad, we do a monthly update that covers who is in, what’s going on, and companies we have meet, come across or talked with lately, they are in varying industries and stages and in no particular order, sometimes old, sometimes new.

To subscribe for updates please follow this link or send us an email to info@klp.org.nz

NZ Companies you should know – check them out:

Isonomy –  Digital AML/CFT compliance. We’re building a digital platform that combines ground-breaking technology with the governance principles our emerging global financial system needs.

Minaal – Your everyday speed boost – bags and gear built for life on the move.

Latipay – LatiPay allows Chinese customers to pay for goods and services with CNY via WeChat Pay and AliPay while your business receives full payment in real time.

Securo Group - SecuroGroup is a software and technology company specialising in the convergence of CCTV and meta-data that supports Safer City initiatives.

Innocent Packaging - We’re NZ’s first and only packaging company to produce only plant-based sustainable packaging. We specialise in custom branded packaging.

Uproar – We are here to add value to your gaming experience. Here at Uproar, our focus is to create an environment for gamers to feel more informed, engaged and rewarded.

Safely – SAFELY is a powerful Safety Management App. Our software helps ensure every area of your business is compliant with health and safety legislation and industry best practice.

Thieve – Discover the coolest products from AliExpress.com on Thieve. Curators hand pick quality products with great style, amazing prices and free or low shipping.

Cohired – coHired is a social business, tech startup with advanced intelligence matching people to part time jobs & full time jobs, based on skill, experience & ethos fit.

Moxion – Founded by filmmakers, who leveraged their deep industry experience to re-imagine what a filmmaking platform could be. M O X I O N D A I L I E S. Moxion Dailies. With state-of-the-art engineering and a beautiful user interface, our customers believe this is the best digital experience they have encountered for Dailies.
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NestEgg – To empower landlords to self-manage their properties quickly and easily anytime, anywhere.

Kiwi Founder Series – Jonny Hendriksen – CEO & Founder @ Shuttlerock, Formerly, CEO & Founder @ ValueClick.Jonny is probably one of New Zealand’s best kept secrets, along with him business partner Tim Williams were the first foreigners to list on the Japanese Stock Exchange in 2000. The pair have gone on to start a number of companies and have a wide range of experience building internet companies, and have a profound understanding of the Japanese & US markets.

When: Wednesday 28th June 10am NZT.

Themes:

• What do Product Managers actually do, Building and communicating your roadmap
• How to avoid the common Product Management pitfalls (dealing with churn, prioritisation, distributed teams, comms and office politics)
• and exploring a day in the life of a Product Manager (and some tools to help you along the way).
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When: Friday 23rd June 10am NZT.

A Common Language on Company StageTheme: This month the Kiwi Landing Pad team are focusing on setting a common language around company stage, we have noticed many times and through the data we capture from the Sales & Marketing Jams that companies seem to struggle to identify their company stage, we want to help shape this and make it easier which will help founders, teams, advisors and investors in the long run.
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When: Friday 16th June @ 9am NZT.
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Blogs

• Good Product Manager, Bad Product Manager https://www.khoslaventures.com/wp-content/uploads/Good_Product_Manager_Bad_Product_Manager_KV.pdf | http://a16z.com/2012/06/15/good-product-managerbad-product-manager/
• Define an Ideal Customer Profile – Dan Barber ICP + TAM = A Sales Qualified Lead Machine https://mattermark.com/icp-tam-a-sales-qualified-lead-machine/
• 5 tips for attending dreamforce on a budget http://www.bowerycap.com/blog/marketing/dreamforce-on-a-budget/
• When you hire your first sales rep – just make sure you hire two | Jason Lemkin https://www.saastr.com/when-you-hire-your-first-sales-rep-just-make-sure-you-hire-two/
• Mapping key metrics to SaaS growth Stages
• Guerilla Marketing | How we imperonated the Salesforce.com CEO for one of the best marketing hacks at Dreamforce https://salesloft.com/resources/blog/2014/10/pulled-biggest-marketing-stunt-year-dreamforce/
• What I’ve Learnt from 1,000 Interviews https://www.salesforce.com/blog/2015/03/what-ive-learned-from-1000-interviews-gp.html
• 6 Favourite Quotes from the Sales & Marketing Jam – Wellington https://www.puravidamultimedia.com/sales-marketing-jam-in-wellington-new-zealand-techweeknz/

Podcasts

• SaaStr: CCO @ Gusto | How to manage NPS effectively with Scaling.
• How Holly Cardew learned from the best in Silicon Valley  https://thespinoff.co.nz/sponsored/business-is-boring/11-05-2017/how-holly-cardew-of-pixc-learned-from-the-best-in-silicon-valley/
• The latest from the Kiwi Landing Pad | NZ Business Podcast with Sian Simpson, talking KLP, Video & tips for landing and expanding in the US with Paul Spain from Gorilla Media.https://itunes.apple.com/nz/podcast/nz-business-podcast-27-sian-simpson-kiwi-landing-pad/id681807268?i=1000385194815&mt=2

Slideshare

• Data-Drive Digital Growth (Growth Hacking) Data-Driven Growth Marketing: Twitter’s Secret to Success, Josh Aberant
• Rethinking Marketing Rethinking Marketing – Turning Your Marketing from Cost Center to Profit Center

Books

• The Four Steps to the Epiphany > Steve Blank
• Crossing the Chasm > Geoffrey Moore
• Competitive Advantage > Michael Porter
• The Hard Thing About Hard Things > Ben Horowitz
• Death By Meeting > Patrick Lencioni
• Zero to One > Peter Thiel
• Jab Jab Jab Right Hook: How to tell your story in a noisy social world > Gary Vaynerchuck

Webinar Series Content:Sales, Marketing, Product, Customer Success, Media

• 10 things you need to know about influencer marketing https://www.crowdcast.io/e/influencermarketing
• Making Headlines: a perspective on the media, what makes news and how startups can get amongst it. https://www.crowdcast.io/e/makingheadlines
• Funnel Hacking: More crucial than growth hacking https://www.crowdcast.io/e/funnelhacking
• How you create predictable and exponential revenue growth for your business https://www.crowdcast.io/e/predicatablerevenue
• Optimsing your customer experience at every stage of the customer journey https://www.crowdcast.io/e/customersuccess
• How to scale your business in the US with marketing automation https://www.crowdcast.io/e/timlambmarketingautomation
• Secrets to sales development success: Own your brand, your time and your focus. Structuring sales weeks and months for you and your team https://www.crowdcast.io/e/ralphbarsi
• The product manager: What the heck is that and what do they really do https://www.crowdcast.io/e/productmanager
• How to make SEO work for your business – the basics https://www.crowdcast.io/e/SEOexpert
• Your sales process is not your sales strategy https://www.crowdcast.io/e/salesdeepdive

Kiwi Founder Stories

• Ezel Kokcu | Passphere, Non Stop Tix & Area360 https://www.crowdcast.io/e/ezelkokcu
• Tarik Mallett | Mobi2Go https://www.crowdcast.io/e/tarikmallet
• Rich Chetwynd | ThisData https://www.crowdcast.io/e/richchetwynd
• Alliv Samson | Kami https://www.crowdcast.io/e/allivsamson
• Sam Gribben | Melodics & Ex-Serato https://www.crowdcast.io/e/samgribben
• John-Daniel Trask | Raygun https://www.crowdcast.io/e/kiwifounders
• Cameron Priest | TradeGecko https://www.crowdcast.io/e/kiwilandingpadcameronpriestbuildingabusinessinasia

If we have missed any, let us know!

With May officially upon us and a big month ahead, it’s time to give you some brief highlights of what’s coming up at the Kiwi Landing Pad this month. April was great; we fully kicked off our webinar series with an event every week, we’ve had over 1,000 people join us from 90+ locations and collectively answered over 200 questions.

We are starting the month with a deep dive on capital raising, a topic we have typically stayed away from, but now, given the landscape and our new AMA format we are going to be answering all those burning capital raising questions which is timely given that my boss and the Kiwi Landing Pad chairman/founder just raised a round with his new(ish) startup: homes.co.nz – the recurring theme for this month seems to be centred around those who have indeed ‘been through the process’.

John has just walked the talk; watching his journey growing and scaling a company and getting to over 1 million in ARR(annual recurring revenue) in just under a year (that’s quite hard to do) has been quite amazing and humbling. With the calibre of founders and talent we have sharing this month, perhaps you’ll pick up some of the nuggets and wisdom of how you can achieve this for yourself.

This coming Sunday (May 7th) our super talented Sales & Marketing Jam speakers arrive in New Zealand to deliver an action-packed week of quality, curated information and connections to the New Zealand technology community, you can check out the details here.

Our Sales & Marketing Jams brings Silicon Valley right to your Kiwi backyard for half a day, learning from people who have done what you are trying to do scaling businesses and teams (product, marketing, sales) with experience in the US and Australian market as a benefit. We’ll deep dive into topics that each audience in each location have said are the number one priority right now, as well as what we’ve observed over the last six months of meeting with entrepreneurs and startups. We hope that before people jump on a plane to visit or expand in market; that they’ll stop by one of these events first and learn best practice as well as build capability in the general art of entrepreneurship and growing businesses (as well as get connected!).
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As John Holt likes to say:

This month we are doing only two webinars seeing as most of our community will be getting the real deal with our Jams in person. However, I thought that TechWeek wouldn’t be complete without chatting with arguably New Zealand’s best entrepreneur who has built one of our most successful technology companies.

Our Kiwi Founder for May is none other than Xero’s CEO & Founder – Rod Drury. I’m personally super excited to be able to host Rod and chat about all things Xero, being an entrepreneur and the journey so far, his approach to business, advice for the future generations of New Zealand, achieving key milestones such as getting to 1 million customers and how they plan to 10x that. Over the last year I’ve been lucky enough to get to know Rod and the Xero team a lot more, I never actually appreciated the size of Xero or the machine that they have built, nor do I think New Zealand realises the sheer size and scale of the company. Overnight success stories are usually many years in the making contrary to popular belief. Xero is going on 1,700 staff globally, and on a pathway to profitability. If you think Xero is ‘just’ accounting software, this is a webinar you need to watch.

Our cornerstone program – the Sales and Marketing Jams is back for a 4th time.
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Announcing our awesome line up, who between them have been responsible for bringing in millions of dollars of revenue, worked at companies that have IPO’d, been privy to many stages of funding rounds from seed through to IPO, scaled marketing, product, sales teams and walked the walked in the US market (and many others).

Tami joined one the fastest-growing a B2B SaaS startups in the U.S. as the first marketing hire and employee #9 at SalesLoft. Over a period of three years and recent Series B funding, SalesLoft has grown from 10 employees to 150, and marketing has scaled from a team of one to 12. As a digital marketing and communications visionary with over a decade of strategic experience in B2B and B2C markets, Tami has an insatiable desire to drive an innovative approach that fuels disruption in emerging markets. A champion for experiential marketing and taking big risks to gain traction, her heart beats a gentle intensity for creating memorable experiences and building brand champions. Tami is also a contributor at the Forbes Communication Council.
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Daniel Barber is the SVP of Sales & Customer Success at Datanyze. Prior to Datanyze, Daniel led revenue for Node.io, built and scaled sales teams at ToutApp (backed by Andreessen Horowitz) and Responsys (acquired by Oracle for $1.5B in December 2013). He also serves as an advisor on go-to-market strategy with several high-growth startups. Daniel grew up in Australia and has academic and professional experience in United States, Japan, the Netherlands, Germany, and Canada.
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See their full bios here, and RSVP to the event here.

Aaron Ross – Best Selling Author of Predictable Revenue - known as the Silicon Valley ‘SalesBible’.

Themes: Founders and CEO’s own the sales, Salespeople don’t prospect, and prospectors don’t sell, Cold Calling is dead, Shrink the pond so you’re the big fish, Streamline your pitch.
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When: Wednesday April 5th @ 10am NZT.

Themes: Scaling into multiple markets, Team synergy, Personal growth
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When: Wednesday 26th April @10am NZT.

• April 7th 9am NZT: Momentum & Measuring What Matters – Monthly Kiwi Landing Pad AMA exploring Mass x Velocity and answering your questions.
• April 12th 11am NZT: Funnel Hacking: More Crucial then Growth Hacking with Audrey Melnik CEO @ Funnel Ventures.
• April 20th 10am NZT: 10 Things You Need To Know About Influencer Marketing with Joseph Cole, VP of Marketing @ TapInfluence.

​Looking forward for to seeing you at these sessions. If you have any ideas of what you want next please let us know.