KIWI LANDING PAD
  • Home
  • Go Global
  • KLP Summit
  • Academy
  • Community
  • Events
  • Our Story
  • FAQ
  • Home
  • Go Global
  • KLP Summit
  • Academy
  • Community
  • Events
  • Our Story
  • FAQ
Search

Customer Spotlight: The Alignment Of Business To Customers At Every Touch Point In Their Digital Journey

3/15/2017

0 Comments

 
Picture
Successful businesses do more than just provide great products. They create and deliver an exceptional customer experience every step of the way. Today’s customer has access to a global marketplace and a myriad different options- it isn’t enough to just offer the most affordable solution in your area. You need to stand out during every stage of the customer journey.
​
If your business can’t give customers what they need, they’ll find someone that can.  ​​​
Picture
That’s why smart businesses optimise their customer’s experience at every stage of the buying journey.
​
What is a customer journey and why does it matter? When you first hear it, the term “customer journey” sounds like a fluffy marketing buzzword that has zero place in the real world. It isn’t. The buying process can be broken down into five distinct stages. At the end of every stage the customer re-decides, consciously or subconsciously, whether to continue their journey with you or move on to one of your competitors.
By creating a delightful experience every step of the way, you are encouraging them to choose you. 
Catch up on the detail on our webinar with Hootsuites VP of Customer – Kirsty Trail. 
watch the webinar
0 Comments



Leave a Reply.

    Kiwi Landing Pad

    Write something about yourself. No need to be fancy, just an overview.

    Archives

    May 2019
    April 2019
    December 2018
    November 2018
    October 2018
    September 2018
    July 2018
    April 2018
    March 2018
    February 2018
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    April 2012
    February 2012
    November 2011
    October 2011
    August 2011

    Categories

    All
    Accelerators
    Alumni
    Book Recommendations
    Capital Raising
    CEOs
    Coworking
    Culture
    Customer Success
    Early Days
    Events
    Founder Stories
    Going Global
    Go To Market
    Hiring
    Incorporation
    Investment
    Kiwi Landing Pad
    KLP Summit
    Marketing
    Metrics
    New Zealand Startups
    Podcasts
    Product Management
    Raising Money
    Saas
    Sales
    Sales And Marketing Jams
    San Francisco
    Speakers
    Sponsors
    Stripeatlas
    Video

    RSS Feed

Kiwi Landing Pad is a not for profit community, that focuses on supporting the best New Zealand Founders global growth aspirations. We've been around for ten years, with a twenty year vision to make a meaningful and sustainable contribution to the New Zealand entrepreneurial community and, in doing so, positively impacting economic growth, export income and the wellbeing of New Zealand. 

Proudly supported by: ​The Bank of New Zealand, New Zealand Trade & Enterprise, Sam Morgan, Stephen Tindall and the Holdsworth Family.
Join Us
Picture
  • Home
  • Go Global
  • KLP Summit
  • Academy
  • Community
  • Events
  • Our Story
  • FAQ