Customer Spotlight: The Alignment Of Business To Customers At Every Touch Point In Their Digital Journey
Successful businesses do more than just provide great products. They create and deliver an exceptional customer experience every step of the way. Today’s customer has access to a global marketplace and a myriad different options- it isn’t enough to just offer the most affordable solution in your area. You need to stand out during every stage of the customer journey.
If your business can’t give customers what they need, they’ll find someone that can.
That’s why smart businesses optimise their customer’s experience at every stage of the buying journey.
What is a customer journey and why does it matter? When you first hear it, the term “customer journey” sounds like a fluffy marketing buzzword that has zero place in the real world. It isn’t. The buying process can be broken down into five distinct stages. At the end of every stage the customer re-decides, consciously or subconsciously, whether to continue their journey with you or move on to one of your competitors.
By creating a delightful experience every step of the way, you are encouraging them to choose you.
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