With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products.
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We’ve all heard the advice and read the books.. but why, if there is such a clear path to building a big sales engine, does it feel like we are constantly re-inventing the wheel? In this workshop we will be discussing some of the institutional wisdom around building teams, when to hire a VP of sales, how to break into the US or other markets and what do do when plan A fails.
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According to one McKinsey study, the SaaS vendors with top-quartile revenues achieved their strong showing by investing more in customer-success (CS) initiatives” that increase net revenue retention. It’s likely why another report from LinkedIn Data revealed CS as one of the top 10 fastest growing professions, at 736% growth since 2015.
Yet while the need for customer success in a SaaS business is becoming clearer and clearer, the strategy and means for execution remains relatively elusive.
In this session, we’ll look at the value CS brings, foundational blocks for building a world-class team, and considerations for scaling efficiently. If you’re a CEO looking to hire your first CS leader/professional, you’ll not want to miss this. |
In this workshop you’ll learn:
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The two important ‘R’s for any CEO is revenue and retention. In order to maintain scalable growth and have consistency across the entire customer lifecycle there needs to be a lynchpin* that will bring together marketing, sales and customer success. Roll in, revenue operations. Often overlooked as just a trending name for sales operations, this function works across the entire buyer journey. Bringing together tools, platforms and process to move quickly, surfacing insights and data that will achieve core KPIs and overall maintaining consistency across the customer journey. We will dive deep into the role of revenue operations across marketing, sales and customer success. Hear from ex- Vend Director of Marketing Operations, Cath Carlsen and VP Sales Operations |
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Kiwi Landing Pad is a not for profit community, that focuses on supporting the best New Zealand Founders global growth aspirations. We've been around for ten years, with a twenty year vision to make a meaningful and sustainable contribution to the New Zealand entrepreneurial community and, in doing so, positively impacting economic growth, export income and the wellbeing of New Zealand.
Proudly supported by: The Bank of New Zealand, New Zealand Trade & Enterprise, Sam Morgan, Stephen Tindall and the Holdsworth Family.
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